Found this article about how storytelling is expected within the marketing realm and why it is so useful while craved by its audience.
Today’s society looks for a product with a story behind it for they want to know why it was created and what the original intent was for the product. One would admit that they opted for the product that had the story behind it as opposed to the product that is identical that did not have the story told. People love to be told stories and crave that information or tale.
So here is the article as to why our brains crave storytelling: http://www.fastcompany.com/3031419/hit-the-ground-running/why-our-brains-crave-storytelling-in-marketing