I’m currently taking a #TakeFlight course on twitter to get a handle on their latest offerings and also how to better present my project on Twitter.
It has information that I find intriguing and I do intend on including for the twitter integration of my project.
I’ve learned that users on twitter are more likely to interact with a mobile app than those who are on another social platform.
Mostly the twitter cards are the most interesting and I can learn how different advertisers deploy those cards to integrate those methods for Troll-Me-A-Story.
Here is the list of the course subject listing:
- Username Profile and Content Strategy – Explore how to build a unique identity on Twitter. This course will cover @username strategy, profile design, content calendar development and how to establish a brand voice.
- Content Best Practices – Learn how brands create and distribute content on Twitter. This course also covers visual media best practices and hashtag strategy.
- Team Workflow and Planning – Learn how to build a team with the right skills and efficient workflows to master marketing moments on Twitter.
- Consumer Insights – An in-depth view of who’s on Twitter. What are their passions? What makes them tick? What keeps them coming back for more? Learn to engage and connect in more innovative ways.
- Promoted Accounts – Learn how to use Promoted Accounts, expand your following and build an active, vocal and engaged base of brand advocates.
- Promoted Tweets – Learn how to use Promoted Tweets to increase brand awareness, amplify conversations and drive the actions you want from the people you most want to reach.
- Promoted Trends – Discover how to make events linked to your brand a hot topic on Twitter and capture the attention of the people most likely to be interested.
- Targeting on Twitter – Learn how Twitter targeting allows brands to amplify their message to both existing followers and people new to the brand.
- Driving Direct Response with Twitter Ads – Learn how brands meet their direct response objectives on Twitter with more creative ad formats and measurement tools unique to Twitter’s platform.
- Setting Up & Optimizing Promoted Tweets – A step-by-step walk through how to set up and optimize a Promoted Tweets campaign.
- Setting Up & Optimizing Promoted Accounts – A step-by-step walk through how to set up and optimize a Promoted Accounts campaign.
- Setting Up Promoted Trends – A step-by-step walk through how to set up a Promoted Trend campaign.