{"id":402,"date":"2014-10-28T11:55:50","date_gmt":"2014-10-28T15:55:50","guid":{"rendered":"http:\/\/blog.scad.edu\/ascarb21\/?p=402"},"modified":"2014-10-28T11:55:50","modified_gmt":"2014-10-28T15:55:50","slug":"twitter-takeflight","status":"publish","type":"post","link":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/2014\/10\/28\/twitter-takeflight\/","title":{"rendered":"Twitter TakeFlight"},"content":{"rendered":"<p>I&#8217;m currently taking a #TakeFlight course on twitter to get a handle on their latest offerings and also how to better present my project on Twitter.<\/p>\n<p>It has information that I find intriguing and I do intend on including for the\u00a0twitter integration of my project.<\/p>\n<p>I&#8217;ve learned that users on twitter are more likely to interact with a mobile app than those who are on another social platform.<\/p>\n<p>Mostly the twitter cards are the most interesting and I can learn how different advertisers deploy those cards to integrate those methods for Troll-Me-A-Story.<\/p>\n<p>Here is the list of the course subject listing:<\/p>\n<ul>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Username Profile and Content Strategy<\/strong>\u00a0&#8211;\u00a0<\/span>Explore how to build a unique identity on Twitter. This course will cover @username strategy, profile design, content calendar development and how to establish a brand voice.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Content Best Practices<\/strong>\u00a0&#8211;\u00a0<\/span>Learn how brands create and distribute content on Twitter. This course also covers visual media best practices and hashtag strategy.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Team Workflow and Planning<\/strong>\u00a0&#8211;\u00a0<\/span>Learn how to build a team with the right skills and efficient workflows to master marketing moments on Twitter.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Consumer Insights<\/strong>\u00a0&#8211;\u00a0<\/span>An in-depth view of who\u2019s on Twitter. What are their passions? What makes them tick? What keeps them coming back for more? Learn to engage and connect in more innovative ways.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Promoted Accounts<\/strong>\u00a0&#8211;\u00a0<\/span>Learn how to use Promoted Accounts, expand your following and build an active, vocal and engaged base of brand advocates.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Promoted Tweets<\/strong>\u00a0&#8211;\u00a0<\/span>Learn how to use Promoted Tweets to increase brand awareness, amplify conversations and drive the actions you want from the people you most want to reach.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Promoted Trends<\/strong>\u00a0&#8211;\u00a0<\/span>Discover how to make events linked to your brand a hot topic on Twitter and capture the attention of the people most likely to be interested.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Targeting on Twitter<\/strong>\u00a0&#8211;\u00a0<\/span>Learn how Twitter targeting allows brands to amplify their message to both existing followers and people new to the brand.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Driving Direct Response with Twitter Ads<\/strong>\u00a0&#8211;\u00a0<\/span>Learn how brands meet their direct response objectives on Twitter with more creative ad formats and measurement tools unique to Twitter\u2019s platform.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Setting Up &amp; Optimizing Promoted Tweets<\/strong>\u00a0&#8211;\u00a0<\/span>A step-by-step walk through how to set up and optimize a Promoted Tweets campaign.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Setting Up &amp; Optimizing Promoted Accounts<\/strong>\u00a0&#8211;\u00a0<\/span>A step-by-step walk through how to set up and optimize a Promoted Accounts campaign.<\/li>\n<li><span style=\"letter-spacing: 0.05em\"><strong>Setting Up Promoted Trends<\/strong>\u00a0&#8211;\u00a0<\/span>A step-by-step walk through how to set up a Promoted Trend campaign.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m currently taking a #TakeFlight course on twitter to get a handle on their latest offerings and also how to better present my project on Twitter. It has information that I find intriguing and I do intend on including for&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/2014\/10\/28\/twitter-takeflight\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[],"class_list":["post-402","post","type-post","status-publish","format-standard","hentry","category-continued","category-research-continued"],"_links":{"self":[{"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/posts\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":0,"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/posts\/402\/revisions"}],"wp:attachment":[{"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/media?parent=402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/categories?post=402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itgm-thesis.aliciascarborough.com\/blog\/wp-json\/wp\/v2\/tags?post=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}